Hindalco eyes ₹1,000 crore as Eternia expands north

Hindalco Industries is accelerating the growth of its engineered aluminium window systems business with the launch of Eternia’s flagship experience centre in New Delhi and the expansion of manufacturing capabilities in North India.

The company inaugurated the new experience centre in Lajpat Nagar as part of its strategy to strengthen its presence in India’s premium building solutions market. The move comes as demand for system-driven, performance-focused construction products continues to grow across residential, commercial and high-rise developments.

Eternia, Hindalco’s aluminium window systems brand, has recorded nearly 65 per cent compound annual growth over the past three years and is targeting revenue of more than ₹1,000 crore by FY29. The brand currently operates through over 170 channel partners across more than 100 cities nationwide.

Targeting a growing premium construction market

According to the company, India’s windows and façade segment represents a market opportunity of around ₹40,000 crore, with premium categories growing at approximately 15 per cent annually. This trend is being driven by increasing demand for high-performance building materials that combine aesthetics, durability and energy efficiency.

Eternia’s product portfolio is built around Duranium™, Hindalco’s patented aluminium alloy, which the company says delivers greater strength than conventional aluminium windows. The systems are tested against global performance benchmarks and BIS standards, while the company’s WiWA scoring system helps customers evaluate performance across wind, water and air parameters.

Commenting on the development, Satish Pai, Managing Director, Hindalco Industries, said the company sees significant opportunities in providing engineered, system-driven solutions for India’s evolving construction sector. He noted that Eternia represents a shift from conventional fabrication-led windows towards precision-engineered systems supported by integrated manufacturing and material innovation.

Bilaspur facility to support future growth

To strengthen manufacturing capabilities, Hindalco has also established a new facility in Bilaspur, Gurugram. Spread across 120,000 sq ft, the plant will have the capacity to manufacture up to 250,000 sq ft of windows every month.

The facility is strategically positioned to serve the growing North Indian market and improve delivery timelines. In addition to production operations, it houses a dedicated research and development centre and a training facility designed to support skill development among fabricators and installers.

The company expects the facility to create employment opportunities for more than 300 people while supporting product development, manufacturing efficiency and long-term business expansion.

Backed by Hindalco’s integrated aluminium value chain and downstream manufacturing network, Eternia is positioning itself to move beyond material supply into higher-value engineered building solutions, strengthening the company’s presence in India’s growing construction ecosystem.