Hindalco sees a big window of opportunity in value-added services like Eternia

Aluminium giant Hindalco sees a big window of opportunity in its value-added downstream business that includes solutions for the auto, AC, and building and construction industries. The company is targeting over ₹1,000 crore in revenue by FY29, from Eternia, its windows and doors brand alone even as MD Satish Pai said the company was equally gungho about its fast growing auto and AC solutions. He said they would also be entering the modular kitchen space soon.

Speaking at the launch of the first experience centre of Eternia in New Delhi’s Lajpat Nagar — a swank outlet with demos and samples of its futuristic windows, facades and doors, including options fitted with meshes and blinds — Pai said, “We now have a portfolio of products that address the auto market like our battery enclosures in the EV segment, fins or the copper tubes that go into making ACs, high end products for defence sector and building and construction industry.”

Said Pai, “Seeing the aspirational growth that comes with the country’s growth is why we have gone into all these value-added products.” Of the 1.3 million tonnes of aluminium, Hindalco produces, he said nearly half — about 600,000 tonnes — was now going into value-added products. Pai said in the downstream side of the business, the company was getting a mark up of $220 per ton and in the next years was targeting to touch a mark up of $300 a tonne.